Research shows littering is a huge turn-off for Londoners
Litterers are throwing away their chances at love and are 70% less likely to secure a second date.
Putting items in the right bin isn’t just good for the environment, it’s also attractive to potential partners, recent polling by leading resource management company Veolia reveals ahead of this year’s Valentine’s Day.
New research shows:
- Londoners find littering to be a major turn-off, with 70% of people admitting they would be less likely to pursue a love interest if they saw them litter during a first date
- More than half of Londoners (56%) say they’d be less likely to see someone after a first date if they purposely put something non-recyclable into a recycling bin
- Meanwhile, 34% of Londoners said they would be more likely to see someone again if they used a reusable mug, and 39% said the same about a reusable bottle
- One in five people (20%) admit to arguing with their partner about putting items in the wrong bin
Richard Kirkman, Chief Technology and Innovation Officer, Veolia UK & Ireland said:
“It’s clear there is an attraction to recycling for the public - as a majority of Brits find behaviour which shows respect for the environment desirable in a potential partner. For instance, over half are likely to go on a second date with someone if they picked up and disposed of rubbish that wasn't their own.
“The time we spend separating recyclables at home or on the go ensures the right materials will be collected, processed and ultimately made into something new. This is a relationship we are all part of and one we should nurture.”
Key statistics include:
- 70% of people are less likely to go on a second date with someone if they littered in the street
- 56% of people are less likely to see someone after a first date if they purposely put something non-recyclable in a recycling bin
- 34% of Londoners said they would be more likely to see someone again if they used a reusable mug, and 39% said the same about a reusable bottle
- One in five people (20%) admit to arguing with their partner about putting items in the wrong bin
- More than half of Londoners (60%) say they would be more likely to go on a second date with someone if they picked and correctly disposed of rubbish that wasn't their own
Across the UK, Veolia provides recycling, waste and street cleansing solutions that serve approximately eight million people nationwide. The company works with businesses and local authorities to help them reduce the impact of their waste on the environment.